I DON’T USE RUBBERS & I DON’T USE SUNSCREEN

It’s Devil’s Night, and I should be writing about some spooky Halloween music, but I gotta write about what’s compelling me, and right now it’s…
WHY?

A project masterminded by YONI WOLF (a man after my own heart). His music carries all the fundamentals of good POWER POP, but presents them in an atypical way, which is increasingly harder to do, as thousands of bands beat song structure to death, just as they have for almost 80 years. There’s nothing that we haven’t heard before in WHY?’s music. The genre bending goodness comes from consistently combining musical elements together that we don’t hear very often. In this way, their music has a relatable familiarity to it, without sounding quite like anything else.

You’ve gotta give a spin to STRAWBERRIES. It’s the second single from the band’s MUMPS, ETC EP. The hand claps, whistling, and dreamy xylophones give this song a really fun feel. Yoni’s somewhat nonsensical lyrics suggest the same, on paper, but he presents them with a wounded passion that eludes to something deeper going on here.

 

DOWNLOAD: WHY? – Strawberries (RIGHT CLICK>SAVE AS)

The MUSIC VID is very complimentary to the song. It’s bright, colourful, and fun, presented with well executed, classic techniques, and lots of attention to detail.

 

Strawberries in no way represents the rest of the EP. Infact, you’ll be astonished by how much each tune differs from the others. SO if you’re starting here, you’d better go ahead and check out the rest. Cheers.

GET MORE WHY?: FACEBOOK / JUNO

 

I hope these guys do well, cuz it will mean that Power Pop is heading in a very adventurous direction.