NOTHING BLACK & WHITE ABOUT PROMOTION IN THE UK RAVE SCENE

It’s amazing how the UK RAVE scene manages to continue functioning without adopting the established industry conventions of EDM. If an artist launched a new side project without promo pics, a bio, press releases, and pages on all the popular social mediums, I’d be inclined to say “that’s never gonna work”. It would seem that when it comes to UK Rave, if you know the right people, it can still work just fine. Here’s an example…

BLACK & WHITE

black & white

A FUTURE JUNGLE collaboration between HARDCORE legend, AL STORM, and Rave music taste maker, HARRY BISHOP. At least, I think it is. There’s nothing solid posted anywhere on the internet to confirm this. No more than a brief mention on the Soundclouds of each respective artist. Under this moniker, they’ve been stepping away from their roots, to explore and experiment within the versatile realm of BASS music, while always keeping a Rave friendly vibe present throughout their creations. Their tracks have been released, without much fanfare at all, on several of the UK’s most adventurous BREAKBEAT centric labels. I suppose the idea behind the mystery of the group is to simply let the music speak for itself. This attitude suggests a level of fortitude within the UK Rave scene that has, sadly, been lost in most other scenes, after the explosion, in popularity, of dance culture. Why should an underground artist need a bunch of promo material in order to be heard? In the end, shouldn’t it be solely about the quality of the individual tunes found in that artists discog? In this light, the mystery surrounding BLACK & WHITE is an admirable thing.

DIRTY is a tune quietly released on the UPLIFTING RHYTHM label. It’s a particularly astonishing departure from the norm, for Storm and Bishop, sounding more like it came from an arena DRUM N BASS act, than 2 HHC enthusiasts. At the same time, this tune is an absolute tear-out of OLDSCHOOL Breakbeats, suggesting that it’s producers have raged the night away in a warehouse or two…. or two-hundred. Authenticity is always a difficult thing to fake.

DOWNLOAD: Black & White – Dirty (RIGHT CLICK>SAVE AS)

GET MORE AL STORM:  SOUNDCLOUD / FACEBOOK / TWITTER

GET MORE HARRY BISHOP: SOUNDCLOUD / FACEBOOK / TWITTER

 

…and if you got a whistle…. use it!